The decision to sell your home is one of the most important financial decisions you will make, yet many give little thought to finding the real estate agent best suited to create quality marketing to attract buyers with the highest and best offer. If you pick up the phone book and choose from the yellow pages, you won’t make a better decision than if you picked up the telephone book to choose a brain surgeon. You want to do your homework- right? Well you’ve come to the right place. Here we show you exactly what we do to help you sell your home.
We don’t take a few photos with a pocket camera for the MLS, stick a for sale sign in the ground and hope for a sale. We create unmatched quality marketing and internet exposure to attract 40%* more eyeballs than the more basic and minimal Hiddenbrooke Real Estate marketing offered by other real estate agents.
Quality Hiddenbrooke internet marketing and exposure can lead to more buyers. More buyers can lead to more offers. More offers can lead to higher prices, better deals and faster closings. Scroll down to see what we do different to market your home for sale.
But first (this is important!)… You never know where a buyer will find your home’s marketing. We’ve had buyers and buyers agents tell us they found our listings on Craigslist, or saw the YouTube video, or did a Google search and found the property website. Our marketing captures hundreds more eyeballs on your home for sale. These extra eyeballs can lead to more buyers. More buyers can lead to more offers. More offers can lead to higher prices, better deals and faster closings.
Great marketing starts with quality photography. We take 60-70 high quality photos with a wide angle lens and flash attachment. We color balance and correct each photo in Photoshop so your home is presented in all it’s glory. These quality photos are not only used in our MLS but used throughout our marketing and also gets syndicated to many real estate searchable websites like REALTOR.com, Tulia, Zillow and others.
We always include a brochure that gets posted in a box on the yard sign or is handed out to consumers at an open house. We also pass these out to other agents that have buyers looking for a home in Hiddenbrooke. We feature our high quality photography, information and details about the home for sale, the price, and we also include the link to the property website and the virtual tour. You never know where a buyer will come from.
We create a property website with your home address as the URL . The property website includes our high quality photos, description and details, price, map to the property, virtual tour link, a link to a lender, and our contact info. The web address (ie., www.2656avocet.com) is include in all our marketing. Lastly the property website is optimized so buyers searching for Hiddenbrooke Homes for sale can find your property website.
We provide a rider that sits under the for sale sign that includes the website address. Here passers-by can jot down the website address and view the home for sale information and view the photos in the comfort of their home or office. We’ve had many potential buyers find our properties with this kind of marketing. Note: we also include a QR-Code so a consumer can view the property YouTube Video with their smartphone at the property. See more about this feature below.
We create a beautiful Virtual Tour of your home. We will include a minimum of 25 photos (18 HDR photos) and if the rooms are large enough, panoramic photos as well. The branded version is used throughout our marketing and the unbranded version gets uploaded to our MLS so buyers agents can forward it to their clients. The virtual tour also includes property information and details, a map to the property, a link to the property website, and a link to download the brochure.
We convert the virtual tour into a YouTube video. We upload this video to our YouTube video channel. The YouTube video is SEO optimized (search engine optimized) so that the property video shows up on Google results pages when a consumer searches on a key word like “Hiddenbrooke Real Estate” or Hiddenbrooke Home for Sale”. We also include the video tour as a QR-Code on the rider and post it our other marketing like Postlets. We’ve had buyers find our listings this way.
REALTOR.com is the #1 real estate website in the US. We pay almost $1,000/year for an enhanced “Showcase Listings” account where our listings are highlighted in yellow on the search results page with more information, highlighted photos and virtual tour detail, and open house information. REALTOR.com says the highlighted property listing gets 116% more clicks that the basic listing that features minimal info and only 4 photos. So for every 50 basic clicks your property would get 116 clicks.
Unlike the basic (free) listing page that only features 4 photos and less details and information about the property, our enhanced “Showcase Listing” details page offers custom headlines and descriptions, Open House information, up to 25 jumbo photos (from the MLS), our contact info, powerful icons that alert buyers to the video, virtual tour, more photos, and open house tours. On average our REALTOR.com showcase listings get about 102 page views per week.
Postlets (a zillow owned company) utilizes 18 of our high quality photos and all the property information and details and syndicates the information to many top real estate searchable websites like Oodle, Backpage, DotHomes, HotPads, Trulia, Zillow, and such. We also include a link to the property website, the virtual tour, and YouTube video HTML generated from Postlets is copied into Craigslist for an enhanced Craigslist ad). Take a look at a Postlets ad here »
HTML code from the Postlets listing gets copied into the Craigslist setup form and we create a polished Craigslist property advertisement that features all the property information and details, like to the property website, open house dates and the 18 photos used in the Postlets ad. Basic property ads in Craigslist include only a few paragraphs and 4 photos. Craigslist is a popular search site for Hiddenbrooke Real Estate and homes for sale.
On the property website rider we add a unique QR-Code that a passer-by can scan with a QR-Code reader app on their smartphone. This opens a YouTube video right there in front of the home. The YouTube video shows all the interior and exterior photos, information about the property and our contact information.
All the homes for sale that we represent gets added to ListHub. ListHub syndicates the homes marketing and photos to about 30 real estate searchable websites dramatically increasing the opportunity for buyers to find your home for sale.
All of our internet marketing gets search engine optimized (SEO) so when consumers search on popular real estate search terms like “Hiddenbrooke Real Estate” our marketing gets found. We’ve had many buyers and agents tell us they found our listing from searching the internet. Our marketing can show up on the first Google, Yahoo, or Bing results page equating to more eyeballs and click-thus to your listing.
We regularly hold open houses to attract buyers. We also promote a new listing with an agent and broker tour. Our entire office tours new office listing every Friday. Coldwell Banker Solano Pacific is a strong brand in our marketplace. About 28% of buyers offers were presented by agents in our office.